Halo!
Hi! I’m Callista Jinan Ayudya, an Economics graduate from Gadjah Mada University and an aspiring marketer.
My journey into creative projects began back in high school, where I was fortunate to be given the opportunity to co-direct Skylite Musicals. This experience was a turning point, allowing me to dive deep into the creative process by shaping storylines, crafting characters, and curating moodboards for costumes, lighting, etc. It was in these early projects that I realized the power of creativity and collaboration in transforming an idea into an immersive experience.
Over the past few years, I’ve had the opportunity to work with leading companies such as L’Oréal and LUXASIA, where I focused on data-driven content creation, community building, and campaign execution. My experiences span across various industries—from beauty and digital platforms to non-profits and education—allowing me to develop a versatile approach to storytelling and brand development. I thrive in environments where innovation and creativity intersect.
Beyond marketing, I have a deep love for exploring new ideas and understanding how they shape the world around us. Whether it’s diving into the pop culture trend or learning. This passion for exploration extends into everything I do, whether it’s a new marketing project, a piece of content I’m writing, or a gouache painting I do in my free time. Through this platform, I aim to share not only my professional work but also the ideas and thoughts that inspire me. If you're here, we probably share some type of perspective or ideas. You are very welcomed to join this journey—let’s inspire, create, and explore together!
Callista Jinan
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